Small businesses choose social media to make an impact
We’ve come a long way since traditional advertising, word-of-mouth and grassroots marketing.
Today, social media allows businesses to reach thousands of people in a short period of time, on several different platforms that each play an important role in your customers everyday lives. It allows for businesses to personally engage with customers like they’ve never been able to before.
Social media has become necessary for small businesses to build brand awareness, create engagement and communicate virtually with customers. While a necessity, however, do your research before launching a presence on social media.
Tip #1: Go where your customers are.
Don’t make them come to you. To be successful, you must determine who your target audience is. Once demographics have been defined, look to the major platforms to build your presence. The seven largest platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube.
Gender: 75% female, 63% male
Ages: 18-24 76%, 25-30 84%, 30-49 79%, 50-64 68%
Gender: 43% female, 31% male
Ages: 18-24 75%, 25-30 57%, 30-49 47%, 50-64 23%
Gender: 21% female, 24% male
Ages: 18-24 44%, 25-30 31%, 30-49 26%, 50-64 17%
Tip #2: Step into their shoes and see the world through their eyes.
Once demographics and social media platforms have been identified and created, the next step is to figure out what information your customers are seeking. What can you provide that will help aid in their decision-making process?
Tip #3: Create an editorial calendar.
Demographics ... check. Platform set up ... check. Customer research ... check. Now, get planning! Create meaningful content with the assistance of a content or editorial calendar. For each month, outline what will be posted and when for each social platform.
Tip #4: Post, and post some more!
They key word is consistency. By posting on a regular basis, your content has a better chance of being included within your customers news feeds. If you’re only posting once a week or only a few times a month, you’re losing a chance to stay top of mind. If a follower makes a comment or poses a question on your post, be sure to acknowledge them and answer it. If a follower posts a review or recommendation, be sure to respond. Most of the time, customers and followers want to know that they are being heard.
Sources: Search Engine Journal, Social Media Today and Sprout Social