Boost your social media engagement
Social media channels have become a significant part of our everyday lives. As a business, you need to learn how to make and maintain friendly connections in order to survive and gain new customers. Here are some of the best ways to boost your engagement online.
1. Share high quality content
If you want to increase the engagement of your followers, make sure that everything you post on your social media channels is worthwhile. The type of content you post will depend mostly on your social media strategy goals. Do you want to get feedback, generate new leads, or raise your brand awareness? Avoid direct sales pitches. Instead, focus on the topics that are relevant to your customers. When your content is tailored to fit their needs, you will see the engagement rates grow. This means you must know your target audience well. Offer them content they can use as a solution, or a great idea they can implement in their daily lives.
2. Use visuals
“A picture is worth a thousand words,” goes the old saying, and when it comes to social media, it can easily be measured in likes and shares. A Facebook post with images can boost engagement significantly, while your odds of selling a product will increase by up to 85% after your customers have seen a video of your product. Besides the fact that visual content is easier to grasp and memorize, the benefits of adding infographics, images, and videos to your social media posts are numerous.
3. Be social yourself
If you’re on social media to grow your business, one thing is certain—you need to be social. Join social groups related to your industry; it’s where you can easily get more new leads or nurture the ones you have. If there is a discussion taking place, especially if it’s in the specific field of your expertise, and you feel you can bring extra value to the game, join in and establish your position as a credible source of information. Still, the same rules apply here—don’t talk only about yourself and your brand, but focus on the topic.
4. Show your personality
To form a strong relationship with your customers and make a brand out of your business, you’ll have to work on your company’s personality, too. For starters, imagine your business as a person, with a set of characteristics and values that make you unique, and let that personality shine through whatever you do. Everything, starting from your name and the logo you use to the tone of your Facebook feedback, needs to be coherent and thoughtfully planned.
Always remember, the key to getting more engagement is by being more engaged, so listening to your customers’ needs should always come first.