Are you ready to launch? Six items your business needs first
Whether you are starting a new business or purchased one, there are a few items we recommend every business have to kick off a marketing program.
#1 Professional logo
Yes, there are free design services out there that you can use but a logo is something that will define your business for many years to come. It is part of your company’s identity and worth the investment.
#2 Business cards
We are living in the digital age, an environmentally friendly, nearly paperless society so why do I need business cards? Business cards are often the first impression of your business. Handing them out opens up conversations with not only customers but industry peers and potential business partnerships. They are professional, handy and eliminate the guess work when reading a handwritten phone number on a scrap of paper … “is that a ‘4’ or a ‘9’?”
Not only will it validate you as a business, but today’s customers expect it. When researching a product or service the first place consumers go to is the internet. If your website doesn’t show up in their search results, your competitors’ will. In addition, a website allows you to control the narrative. You can’t regulate what people will say about you on social media but you can manage the content of your own website. It doesn’t have to be a big website, simple is good.
#4 Company email addresses
Using free email providers such as Gmail or Yahoo is fine for personal use but creating email accounts for “firstname.lastname@example.org” shows that your business is serious and professional. Even using “email@example.com” is still unprofessional. An email domain that matches your company website domain is even better. Make sure every employee has their own email address as well (unless they are your customer service representative responding to a general email account).
#5 Google and Bing Business listings
Claiming and verifying the Google My Business listing allows you to oversee the information that Google displays, appear in a geographical search, increase Search Engine Optimization (SEO) for your website and arguably most important, allows you to respond to consumer reviews of your business. Once your Google My Business listing is verified and complete, Bing has an option to pull information from that to populate your business listing on Bing.
#6 Social media presence
Love it or hate it, social media is a part of our lives. Many businesses have profited from having a large presence on social media. But not all forms of social media are right for your business. Start with a business Facebook page because it will help with your SEO. Apart from that, determine your target audience and look at what forms of social media they use. Hint: check to see what types of social media accounts your competitors use and whether or not consumers are engaging with the business on those social platforms.
Developing and growing a business can be challenging. Using these six suggestions will help make it less so and put your company on the right path for success.