All Seasons Communications | You have a Facebook page for your business, now what
Tips and hints to properly market your business Facebook page.
small-business-marketing, advertising, public relations, website-development, publishing, event-coordination, video-production, social-media-campaigns, advertising, branding
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Marketing your Facebook page

You have a Facebook page for your business, now what?

Congratulations, you’ve successfully created a Facebook page for your business! Now just sit back and watch as the followers and sales come flooding in, right? Wrong. By putting in a little effort, your business page will engage customers and promote sales at the same time. Follow the tips below:

Complete all relevant sections

Make sure your business information is displayed on the page. Everything from address (including the map), and phone number to business categories and descriptions. Your profile image and cover photo should fit properly, no goofy cropping or distorted photos. Complete the “Our Story” section with a brief history of your business or summary of what makes your business stand out from the rest and include a photo. Add a “call-to-action” button just below your cover photo. Tell customers what you want them to do, “Sign Up” for an e-blast, “Learn More” by visiting your website, “Book Now” to make a reservation.

Write engaging posts

Remember the 70-20-10 rule. 70 percent of your posts should come from your brand such as company news and recent events. 20 percent of your posts is shared content from others. Example: Sharing an event held by the local chamber of commerce. And the final 10 percent of posts is for sales such as a special offer or sales incentive. Remember to include a photo with original posts.

Ask for page likes

One of the easiest ways to get more page likes is to simply ask customers, employees, colleagues, friends and family to like your page. Include a link to the page on your website, email signature, e-newsletter and other communication with customers.

Like and follow other businesses

Be sure to like, follow and share posts from other businesses. This could be the local chamber of commerce, travel/visitors bureau, a popular park or trail in the area, state and national snowmobile groups/clubs/associations such as Go Snowmobiling and ACSA. Don’t just like their posts. Share posts on your page or comment positively on their posts.

Respond to comments, questions and reviews

Keep a close eye on the page and respond to questions, comments and ratings/reviews (both positive and negative). If you can’t answer right away, acknowledge the comment and explain that you will follow up (and make a note to follow up). Be sure to thank anyone who takes the time to post a rating/review, and if the review is negative don’t ignore. This is the time to display excellence in customer service. Be patient, recognize any mistakes, apologize and try not to take it personally.

Promote your page with Facebook Ads

Another way to get more page likes is to advertise on Facebook. Set up the ad campaign with the goal of Engagement: Page Likes and Facebook will show your ad to people more likely to “like” Facebook pages. Of course you can also target the ads to your “audience” including demographics, location and interests, similar to your business. Similar to Google AdWords, you can start and stop the ads whenever you want.

All Seasons Communications is a small, full-service agency that gives free quotes to any business, and doesn’t require long-term commitments. Services include advertising, public relations, website development, photography, branding and logos, publishing, radio and TV production, and more. For more information, visit www.allseasonscommunications.com or call Beth Monicatti Blank at 586-752-6381.