All Seasons Communications | ASC and HBA partners for more than 8 years!
For more than eight years, ASC has had the pleasure of constructing a professional relationship with the Home Builders Association of Southeastern Michigan (HBA).
All, Seasons, Communications, ASC, Home, Builders, Association, HBA, Southeastern Michigan, United, States, Partners
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For more than eight years, All Seasons Communications (ASC) has had the pleasure of constructing a professional relationship with the Home Builders Association of Southeastern Michigan (HBA). In 2010, the HBA came to ASC seeking help with their Fall Remodeling and Design Expo. The staff at ASC was able to provide the help they needed, and the two companies have been working together annually on the HBA’s various shows. Through the partnership, the teams have successfully put on more than twenty Novi Home and Garden Shows at the Suburban Collection Showplace in Novi.

The HBA puts on three shows a year: The Novi Home Show in January, The Novi Home and Garden Show in April and The Novi Home Show in October. ASC facilitates the advertising for all three shows including TV, radio and print advertisements, digital media and social media postings. Our team updates the website (www.novihomeshow.com) with exhibit listings, times and an online ticketing option for the convenience of both consumers and vendors.

ASC is involved during the show as well. The staff provides onsite support and is involved in creating promotions and contests that take place during the show. In addition, members of the ASC staff arrange a public relations campaign coordinating the shows to be promoted on local news stations. Vendors are featured on live broadcasts allowing for interested consumers to learn more about the shows, directly from the showroom floor.

To make sure both the HBA and the ASC staff are on the same page, the two companies meet regularly before and during show season. This allows all staff to work together cohesively and to create successful shows. Rosalie Lamb, retired show director of the Novi Home and Garden Shows speaks highly of the work that ASC provides. “All Seasons Communications always goes above and beyond for our shows! The entire staff works together as one effective team to be certain all details are well managed. Creativity and dedication set them apart from other agencies and I always look forward to hearing the new ideas they have to help the Novi Home and Garden Shows.” ASC looks forward to working on the upcoming Home Shows and continuing its partnership with the HBA.