Five tips for creating a successful Google AdWords campaign
Did you know 64.6 percent of people click on Google ads when they are looking to buy an item online?* Make sure your Google ads are working for you. Below are five tips for creating a successful campaign.
Determine your objective
If your end goal is to sell more of a specific product, then focus your advertising efforts to that specific product. For example, you have a lawn and garden equipment business, but would like to increase leaf blower sales. Target your ad copy and key words toward leaf blowers.
Check out the competition
Search Google using the key words and phrases you are using for your own campaign. Take notes on which businesses appear in the sponsored results and the messages in their ads. Don’t copy the competition, but learn from them. Make sure your ads stand out by using different headlines and offers.
Include a call-to-action
Tell consumers what the next step is. Do you want them to sign up, join, make a reservation or call now? Let them know by including a call to action in your ad copy.
Use ad extensions
Set up ad extensions to extend your ad copy with extra information such as your business address, phone number, links to specific pages within your website, product offerings, promotions and Google reviews. This will increase visibility of your ad on the search results page.
Ask for help
Contact the professionals at Google or your advertising agency for assistance in setting up or maintaining your Google AdWords campaign. They are always willing to assist and can offer tips to boost campaign performance.
All Seasons Communications can help you and your business create a successful Google AdWords campaign, along with any traditional or digital advertising. We’re #smallbutmighty! Contact Erin Schmotzer at firstname.lastname@example.org or at 586-752-6381.
*According to WordStream