ASC produces a jingle for local business
What comes to mind when you hear, “Double your pleasure, double your fun” or “I want my baby back baby back baby back … ribs?” If you answered Wrigley’s Double Mint Gum and Chili’s, you are correct. Studies show jingles are 90 times more effective at generating brand recognition. The right combination of a catchy tune and lyric repetition creates a unforgettable jingle. In addition to radio and television ads, jingles can be used in your business’ on hold message/answering service, employee training videos, product demonstrations—the uses are endless.
We thought a jingle would be perfect for our new client Metro Electric. The electrical contractor had a successful commercial division and recently started a residential division. A jingle would be a great way to stand out on the radio and generate brand recognition for the company’s residential division. Listen for Metro Electric’s jingle on Detroit radio stations in 2015.
Metro Electric JingleMetro Electric Jingle