ASC is here to help you sow seeds of success
It’s time to begin sowing seeds of success for your business, and the best place to plant those seeds is in your marketing and advertising garden. Here are some tips on how to help your business blossom:
Cultivate your contacts.
Take a moment to review previous connections and potential clients, even going back a few years. Projects that might have been shelved due to the economy may now be back on track. Encourage potential business by reaching out to warm leads and reminding them of your area of expertise and services. Offer a discount or special incentive to encourage people to make a decision in your favor.
Freshen things up.
Take a good look at your store signage, website, logo or marketing materials. If you have been using the same static message with graphics and photos for 5 to 10 years, it might be time for a refresh.
Likewise, make sure your business is clean, neat and tidy. First impressions say so much—what does yours say?
Your store (or business) and sales team are there to give a great first impression, but when a potential client walks away, what will they have to remember you by? Are your collateral materials attractive and up-to-date? What about your website or social media presence? If not, it’s time to rejuvenate your marketing resources.
Much like a garden needs consistent care, so does your marketing message. More and more people utilize social media to plan everything, from what they are doing on the weekend to what color to paint their walls. Make sure you harvest as much as you can from your social media and marketing messaging.
Find a farmer.
Just as you are an expert in what you do, so are there experts in helping you maintain, grow and harvest your marketing message. While some might argue it is too expensive to hire a professional, in the long run, it can be more expensive not to.