Why you are losing website visitors
As much as we love experiencing the latest technology, whether it’s watching the latest blockbuster movie on our smartphone, reading emails on a watch or having our car tell us how to get to a summer vacation destination, we sometimes don’t realize how technology has surpassed our own business assets. Considering U.S. adults spend an average of 15 hours per week using their mobile devices, perhaps it is time to assess your marketing resources to properly harness potential customers.
Google your business!
Perform a search using Google to get a feel for the process of how customers find you—or don’t find you! When you search for your business industry and city in Google, what results appear? At the very least you should see your business displayed on the Google Map and a listed under Google Places. Creating a Google My Business account is your first step to making your mobile presence known. With 61 percent of mobile searches resulting in a phone call, activating your free Google My Business listing is the mobile equivalent of handing out your business card.
Check your site
If your website has not been created or updated in the past four years, chances are your site is not well ranked in Google and potential customers may never find you. In 2015, Google initiated filters in their search results to downgrade websites that are not mobile friendly. Not sure if your website is mobile friendly? The easiest test is to view it on a smartphone or tablet. Can you read the content? Can you navigate the pages? Does it even load? If you answered “no,” then you just lost a potential customer. To officially test your website, visit search.google.com/search-console/mobile-friendly for a report on your mobile readiness. The good news is that your website can be brought into the mobile age—along with the 31-million mobile device users.
All Seasons Communications has assisted in helping, even dragging at times, many clients into the mobile age. For more information, email us at firstname.lastname@example.org or just call us at 586.752.6381.
Sources: eMarketer, SearchEngineLand, Google